Talking about the spending habits and characteristics of the target audience in North America
发布时间：2024-05-22
Competition in the North American e-commerce market has entered a white heat, but at the same time there are many opportunities for development. Consumer habits in North America show a series of characteristics. Understanding these characteristics is important for enterprises to understand market demand and develop marketing strategies. In this issue, we talk about the habits and characteristics of consumers in North America.
1、Diversity and personalization
Consumer groups in North America are diverse, with different cultural backgrounds, values and lifestyles. Therefore, consumer habits show the characteristics of personalization and diversity. When purchasing products or services, North American consumers pay more attention to personalized customization and meet their own needs of choice, rather than simply follow the trend or mass consumption concepts.
2、The pursuit of quality and health
Consumers in North America pay great attention to product quality and health attributes, tend to choose natural, organic, additive-free food and household products, and pursue a healthy, environmentally friendly and sustainable lifestyle. In addition, they favor high-quality products, pay attention to the positive feedback rate of products, and pay attention to whether the store has a perfect after-sales management system.
3、Participate in holiday promotions
There are many festivals in North America, and these festivals are important marketing nodes, such as Halloween, Thanksgiving, Christmas, etc. The second half of each year will stir up a wave of shopping frenzy, the back-to-school shopping festival from July to September, and the shopping spree "Black Friday" in November. According to a survey, 57% of U.S. consumers will participate in these holiday shopping promotions, which will bring considerable benefits to e-commerce sales.
Image source: pixabay
Understanding and grasping these marketing characteristics can help businesses develop marketing strategies and meet consumer needs. However, it is also very important to enhance the payment experience of customers while ensuring store retention. If you can cooperate with a quality acquiring service provider, merchants don't need to worry about payment forms and security issues, and are able to put more energy into localized operations, and customers can enjoy a good purchasing experience.
It is wise to choose a professional acquirer such as Qbit, which has added a one-stop acquiring service in North America, offering localized payment methods that support local cards and Cash APPs, providing local consumers with a wider range of payment options and a smoother payment experience. By realizing seamless acquiring operations, Qbit will help corporate clients to successfully conduct business in North America.
In addition, Qbit acquiring service is equipped with professional compliance and risk control system, covering the risk control model in the pre-mid-phase and post-mid-phase, so that you can enjoy a safe transaction environment and the whole process of protection.Qbit acquiring service charging system is transparent, and the account opening fee is low. Qbit acquiring service fee system is transparent, low account opening fees, you use the acquiring service in the process of the transaction of the real can be found to support the customization of the transaction information export, convenient for you to accurately reconcile the account.
*If you need more detailed North American acquiring service solutions, please feel free to contact Qbit to get them.
