What are the right products to sell in a TikTok Shop?
发布时间：2024-02-23
TikTok has quickly risen from a mere video sharing platform to a vibrant e-commerce marketplace. Numerous brands have leveraged TikTok's small shop to drive sales growth. However, choosing the right product categories is crucial to success in the TikTok shop. Next, we'll take a look at the key product categories that are performing well on the TikTok Shop, so you can have a clearer picture of what's available.
Image source: Internet
What are the hot product categories on TikTok Shop?
1、First of all, women's clothing and beauty, as two popular categories, are growing particularly fast on TikTok, which shows their strong appeal among TikTok's female user base.
2、Secondly, from the rise of the sports and outdoor category, we can also directly see the increase in the proportion of male users, showing the growing trend of this user group, further enriching the core user composition of TikTok.
3、In addition, from food to collectibles and other categories of growth trend,it also shows that TikTok users' interest in a wide range of diversity. This trend is worth the attention of the seller, helping to flexibly adjust the positioning strategy, precise focus on the target population, to achieve rapid business growth.
On TikTok, we also see the power of community e-commerce. Taking the e-commerce hashtag #TikTokmademebuyit as an example, the hashtag has been viewed more than 7.4 billion times, making it one of the hottest consumer communities today. Under this hashtag, users have to show their recent TikTok "grass" and buy goods, covering leggings, toys, women's clothing, snacks and other categories, this explosive product dissemination not only greatly enhance the exposure of goods, but also stimulate the user desire to buy, to a certain extent, can bring a significant increase in sales. growth.
What are the other selection factors?
When preparing for the TikTok shop, in order to more accurately select hot categories, we can refer to the British market, which has a high penetration rate of e-commerce, high consumption level and a culture and major languages similar to that of the United States. Let's say, for example, Cristal has been maintaining stable sales in the UK market, why? This is mainly due to the popularity of divination culture in the UK, as well as the fact that Cristal is very popular among young people. Based on these factors, there is a good chance that Cristal will become one of the hot selling categories in the US market as well.
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