Is it worth getting into TikTok Shop that continues to explode with orders?
发布时间：2024-03-07
Since the full opening of TikTok Shop on September 12, 2023, many sellers are still in a wait-and-see state. Qbit editorial will analyze the market prospects and challenges to help you make the trade-off of whether to enter TikTok Shop or not.
TikTok Shop has great potential for development. On the one hand, the number of TikTok users continues to grow, laying a solid foundation for its long-term development; on the other hand, the platform mainly targets young people with higher spending power, which is conducive to the growth of brand sales. In addition, the viral spread of TikTok's short videos has a huge impact, which can help brands quickly create explosive products and increase awareness.
Notably, influencer marketing on TikTok is also booming. InsiderIntelligenced predicts that influencer marketing spending in the U.S. will grow faster than social ad spending as brands favor more dynamic and authentic forms of marketing.
Image source: Internet
Although TikTok e-commerce has a broad development prospect, it still faces many challenges. U.S. users attach great importance to the quality of products, so selling cheap products in TikTok Shop may not attract mainstream consumers, resulting in a certain loss of users; on the other hand, TikTok viral communication is actually a double-edged sword, with the speed of dissemination of the fast to get more attention at the same time, the easily outdated content will also make the user aesthetic fatigue. In fact, many users are already tired of seeing the same type of videos on the "Recommended for you" page, which is a nuisance to them.
It's also worth noting that Temu and Shein have already captured a certain market share in the cheap goods segment. According to Sensor Tower, Temu overtook Amazon as the most downloaded shopping app in the U.S. in the first quarter of 2023, and has further extended its lead since then.
All in all, TikTok Shop offers a huge market opportunity and room for growth for Chinese sellers. If you need to expand your international business, have a need for a US TikTok local business store, overseas subject registration, or a US account opening, you can contact Qbit, which can help you easily complete the company registration process, as well as the convenient service of opening a global account and quantum card with one click. In addition, Qbit also provides a full set of U.S. TikTok compliance operation solutions, assisting in docking TikTok store opening assistance, compliance service consulting, and other services to help you achieve business expansion and development in the TikTok Shop.
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