Practical operational strategies for TikTok Shop are here!
发布时间：2024-02-23
TikTok is now a hot social platform that continues to expand its global reach. According to Bankless Times, TikTok has a whopping 136.5 million users in the U.S., which is 27% higher than the country with the second highest number of users, with younger age groups making up the majority of users.
This trend clearly shows that the United States is a core segment in TikTok's e-commerce development plan and a market that many TikTok merchants are looking forward to. Recently, many merchants have been enthusiastically discussing the opening of U.S. shops on TikTok, and how to effectively operate the stores has become a common focus of their attention.
TikTok Shop operation strategy
1.Mall: The main operating logic of the mall is to put more products on the store, but the premise is still local stocking, and how many products are on the store within their capacity. If the products on the shelves ultimately can not complete the fulfillment, or delay in completing the fulfillment, will affect the store, similar circumstances accumulated to a certain extent, TikTok will close the seller's store. In addition, listing needs to follow the formal process to do, reject false descriptions, goods do not match.
2.Live broadcast: For sellers who are stationed in TikTok's U.S. shops, live broadcasts can not only significantly increase the conversion rate, revenue, and late growth, but are also a key point for establishing deep interaction and trust between sellers and consumers. In the selection of anchors, sellers should prioritize original foreign anchors, closer to the culture and habits of local users, to help bring potential consumers closer. At the same time, the professional operations team is also an indispensable part, they need to review the live event every day, analyze the data, optimize the strategy, but also carefully designed live script, to ensure that the content is both attractive and in line with the brand's nature, to improve the retention rate of users in the live room.
3.Darren with goods: for new entrants to the seller, the slow results of the self-owned number, the high cost of living, want to achieve rapid growth, convenient and efficient way is Darren with goods. Sellers can choose to take Darren with goods in 1-2 minutes of short video to let Darren introduce how to use the product, fully show the effect of the product, this way will be more pro-people, consumers will not feel too commercialized, to create a social atmosphere of acquaintances, which will also improve consumer shopping desire.
Image source: Internet
Whether you are a US-based shipping merchant with strong logistics and operational experience, or an overseas merchant with the potential of an international brand, the huge potential of the US market and the huge user base of the TikTok platform can create vast business opportunities for sellers.
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