Why TikTok can't let go of the U.S. market?
发布时间：2024-03-07
Today, TikTok Shop has been opened in several countries including Malaysia, Indonesia, Thailand, Vietnam and the UK. Unlike traditional e-commerce platforms, TikTok Shop is unique in that it is based on the e-commerce model of social media platforms, focusing on user interaction and experience, emphasizing the personalization and fashionability of the goods, and thus promoting user consumption.
TikTok short videos have strong entertainment attributes and can rely on the platform's algorithm to accurately target consumers. In addition, the distribution density and activity of netizens on the platform are higher, plus the live shopping function can answer questions for consumers in real time ...... All these factors together strengthen the immersion of shopping, making TikTok more advantageous in the development process.
Image source: Internet
So why can't TikTok let go of the U.S. market?
First of all, social e-commerce is currently showing good development in the United States. According to eMarketer data, by 2025, social e-commerce will become a $79.64 billion industry in the U.S. With such a strong development prospect, the development of TikTok Shop in the U.S. is increasingly optimistic.
Secondly, the user group of TikTok as a platform is mainly young people, among which, users in the age group of 18-24 years old are the most active. These young user groups are not only the main force of Internet consumption, but also have high consumption potential and activity, which can inject vitality into the e-commerce market. In addition, compared with other age groups, the U.S. young group is more receptive to TikTok Shop short video or live mode, so sellers can take advantage of this feature, effectively combining entertainment and shopping, to attract and promote users' purchasing behavior.
In addition, the United States has abundant advertising resources. In the U.S. market, TikTok Shop can cooperate with many advertising platforms, and can provide many different advertising resources, including brand ads, live ads, banner ads, etc. These advertising resources can help brands gain more exposure and user attention in the market.
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