What's the status of TikTok Shop development?
发布时间：2024-03-07
Some experts predict that TikTok's e-commerce business in the U.S. will expand tenfold to $17.5 billion in 2024. It is predictable that the TikTok Shop US site will continue to explode in a big way in 2024, accelerating the creation of a closed loop of e-commerce and attracting more new merchants to the site. So why is TikTok growing so quickly in the US market? Now let's analyze the current development status of TikTok shops in the United States!
1、The users are mostly young groups with strong consumption power.
TikTok has a huge user base worldwide, especially in the U.S. market, where the number of users has exceeded 160 million, accounting for nearly 45% of the total population.TikTok users are mainly young consumers, who have a high interest in new things and personalized products. Therefore, sellers can effectively combine entertainment and shopping through TikTok Shop's short videos and live broadcasts to attract and promote users' purchasing behavior.
2、TikTok Shop hot category trends.
From the perspective of current TikTok Shop hot-selling product categories, beauty and personal care, women's clothing, and cell phones and electronic products are the three most popular categories. Beauty and personal care is still the headline category with the highest sales and best conversion rate in each country site, especially in the US market. Sales of products in the women's apparel category are also considerable, reflecting the strong purchasing power of female consumers in the United States. In addition, cell phones and electronic products also performed well, with a small gap between the sales of collectibles and kitchen supplies.
3、Short videos with goods is still the mainstream way.
Most of the soaring sales of TikTok Shop and categories are driven by pop-ups. It is not difficult to see that mastering the selection and creation of explosive products has become more and more important for sellers. From the point of view of a number of different categories of pop-ups out of the way, at present in the U.S. site, short video with goods is the mainstream way, mainly through the merchant's own creation of short videos and cooperation with a large number of people to complete. At present, some brand stores have also begun to try store live banding.
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