What are the types of Amazon onsite ads?
发布时间：2024-06-11
Today, Amazon has become one of the largest online retail platforms in the world. More and more sellers are stepping into the outbound market, and predictably, the competition will become fiercer and fiercer. To stand out in such an environment, sellers need to utilize various marketing tools to increase product exposure and drive sales.
Amazon in-site advertising is a very effective way, through which sellers can improve the ranking of their products in search results and attract more potential customers. Next, we will introduce several types of Amazon in-site ads to help you choose the right promotion strategy.
Types of Amazon ads
1、Promoted Products Ads (Sponsored Products)
Promoted Products ads are one of the most common and popular types of ads on Amazon.com This kind of ads will be displayed in the search results page and product details page, the purpose is to improve the visibility of specific products.
Placement: Based on keyword bidding, sellers can choose to place ads manually or automatically. Manual placement allows sellers to select specific keywords, while automated placement allows Amazon to automatically match keywords based on the relevance of the product.
Display Location: Appears at the top and bottom of the search results page, as well as on product detail pages.
Scope of application: applicable to sellers of any size, especially those who want to improve the exposure and sales of specific products.
2、Brand promotion ads (Sponsored Brands)
Branding ads are mainly used to enhance brand awareness and multi-product promotion. Such ads are usually displayed at the top of the search results page, with brand logos, customized titles and multiple product displays.
Placement: Based on keyword bidding, sellers can select target keywords and create ads with brand logo and multiple product displays.
Placement: Appears at the top of the search results page.
Scope of application: applicable to brand sellers and sellers with multiple product lines, hoping to improve brand awareness and promote multiple products at the same time.
3、Display Advertising (Sponsored Display)
Display advertising is a form of advertising based on audience targeting, which can be displayed on Amazon.com and its partner sites. This kind of advertisement can not only re-attract users who have browsed the products but not purchased, but also attract new users.
Placement: Based on audience characteristics and behavior, sellers can choose audience groups, such as users who have browsed related products.
Display position: appearing on product detail pages, shopping results pages and Amazon's partner sites on Amazon.com.
Scope of application: for sellers who want to expand the exposure of their products and attract more potential customers.
Image source: pixabay
After determining the type of advertisements you want to place, the next thing you will face is the problem of paying for the advertisements. Many sellers don't know how to solve the payment problems such as multi-scenario, fragmentation and difficult reconciliation, etc. Qbit has launched the Qbit Quantum Card to address the focus of overseas advertisement, which can easily pay for advertisement expenses in multi-scenarios with smooth payment!
Qbit Quantum Card covers 180+ countries and regions around the world, and supports direct transactions in 40+ mainstream currencies, so you can easily complete payments globally, and at the same time reduce the losses caused by exchange of foreign currencies and save operating costs.
Qbit Quantum Card supports binding Apple Pay, Google Pay and other methods, and has wide applicability, and supports the store rent of mainstream e-commerce platforms, the marketing expenses of Amazon and other platforms, and the marketing expenses of overseas advertisements. Overseas advertising and marketing expenses, as well as the payment of various corporate subscription fees. In addition, considering the actual needs, Qbit Quantum Card also supports the setting of specialized budgets to match your advertising investment with the expected results.Qbit Quantum Card is easy to operate and convenient to open, and will help more enterprises to realize their global strategic layout in the future.
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