How to choose the right advertising platform? The first step to take the lead in going overseas!
发布时间：2024-09-02
Going overseas is no easy task. For many companies, the first step to success is choosing the right advertising platform to accurately deliver the brand message to the target audience. A suitable advertising platform can not only increase brand exposure, but also bring higher conversion rate and ROI. So, how to choose the right one among the many advertising platforms for your organization? In this issue, we will provide you with a detailed analysis of the selection strategy of overseas advertising platforms to help enterprises take a step ahead in the international market.
Understand the characteristics of different advertising platforms
Different advertising platforms have different user groups, advertising formats and charging modes. Before choosing an advertising platform, enterprises need to understand the characteristics of each platform in order to make a wise decision. The following are some of the mainstream advertising platforms and their characteristics:
1, Google Ads: the world's largest search engine advertising platform, with wide coverage and diverse audience groups. It is suitable for keyword-oriented search ads and display ads to help companies appear in front of users when they actively search for related products and services.
2、Facebook Ads: With more than 2 billion users worldwide, Facebook Ads is a social media platform suitable for precise user targeting ads, and it provides a variety of ad formats, such as video ads, rotating ads, interactive ads, etc., which can meet the promotion needs of different types of enterprises.
3、Instagram Ads: a social media platform that focuses on visual content, with youthful users and a high interaction rate. It is suitable for picture and short video-based ads, especially for beauty, fashion and lifestyle brands.
4、LinkedIn Ads: a professional social platform, users are mainly working professionals and corporate executives, suitable for B2B marketing, LinkedIn ads are characterized by high precision, which can effectively reach decision makers and potential customers.
5、Amazon Advertising：Suitable for e-commerce and retail enterprises, it can directly reach users who have the intention to buy.Amazon Advertising covers in-site search ads, display ads and video ads, which can help enterprises to improve the exposure and sales of their products.
6、TikTok Ads: an emerging short video platform with a youthful user group and high user stickiness and interaction rate. It is suitable for brand promotion through creative short videos and challenges.
Image source: pixabay
According to the characteristics of different platforms, combined with their marketing needs, after choosing a suitable advertising platform, the payment of the advertisement is also a more critical part. If the payment encounters problems, it may affect the next promotion work.
Qbit employee cards can solve the problem of advertisement payment, it supports VISA and Mastercard online and offline multi-consumption scenarios, which can well meet the different payment needs of enterprises. Covering 180+ countries and regions worldwide, it supports 40+ mainstream currencies for direct transactions, which can reduce the loss of multi-currency exchange; using Qbit employee card to pay can meet the needs of multi-scenario consumption, instant payment and high cost-effective.
In addition, Qbit employee card supports binding Apple Pay, Google Wallet and other mainstream wallet methods, which is widely applicable. Considering the actual needs, Qbit Employee Card also supports the setting of specialized budgets, starting and stopping advertising at any time, which can better manage advertising expenses and match your advertising investment with the expected results.
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